California Judge Orders Tesla To Revise Self-Driving Claims Within 90 Days

In the Golden State, a California judge has issued a directive to Tesla, ordering the electric vehicle manufacturer to revise its self-driving claims within a 90-day timeframe. This ruling stems from allegations that Tesla has misled consumers regarding the capabilities of its Autopilot and Full Self-Driving features. The lawsuit, filed in 2020, claims that Tesla’s advertising and marketing materials have created unrealistic expectations about the level of autonomy its vehicles possess.

The plaintiff’s argument hinges on the notion that Tesla’s language and imagery have led customers to believe that its cars are capable of fully autonomous driving, when in fact, they still require human intervention. Tesla’s marketing strategy has long been a subject of scrutiny, with critics arguing that the company’s rhetoric has consistently blurred the lines between assisted driving and full autonomy.

The company’s CEO, Elon Musk, has repeatedly made bold claims about the imminent arrival of fully self-driving vehicles, only to be met with skepticism from regulators and industry experts. The California judge’s order marks a significant development in this ongoing saga. By mandating Tesla to revise its self-driving claims, the court is effectively forcing the company to adopt a more measured approach to marketing its advanced driver-assistance systems.