Meta Shifts Focus From Metaverse To Augmented Reality Glasses Amid Potential Cuts

Meta is contemplating significant cuts to its Reality Labs unit, specifically the division focused on developing the metaverse. Three employees with insider knowledge revealed that the company is not abandoning its metaverse ambitions, but rather, plans to reallocate funds saved from these potential cuts into its augmented reality glasses.

The glasses, co-branded with Ray-Ban and introduced in 2021, have been a surprise success, with built-in cameras and microphones enabling users to take calls and listen to music. Recently, Meta integrated an ^^ into the glasses, allowing users to interact with it through voice commands. According to Nissa Anklesaria, a Meta spokeswoman, the company is shifting investments within its Reality Labs portfolio, prioritizing AI glasses and wearables due to their momentum.

She emphasized that no broader changes are planned. The metaverse, a concept that has preserved significant attention, — a key area of focus for Meta, albeit with a potential reallocation of resources. As reported by nytimes. com, the company is weighing cuts to its metaverse unit, but — committed to its development.

Meta’s augmented reality glasses have surpassed internal sales targets recently, contributing to the company’s decision to prioritize this area.