Pioneering The Future Of Web3 Marketing

The inaugural GTM Con 2024 conference has concluded, marking a pivotal moment in the evolution of Web3 marketing. This six-hour, closed-door event, co-hosted with DevCon Bangkok, brought together over 200 leading marketers, growth operators, and founders from the crypto industry. The conference, organized by Mia P, CEO of Unhashed, a Web3 go-to-market studio, provided a unique platform for candid discussions on the intersection of technology, marketing, and communication.

At GTM Con 2024, attendees explored the challenges of achieving visibility, user adoption, and long-term relevance in the Web3 space, despite possessing groundbreaking technology. The conference focused on practical aspects of market success, including positioning, storytelling, and execution, eschewing pitch decks, speculative hype, and token promotions.

In the months following the event, a lasting impact on the Web3 ecosystem became apparent. Teams began prioritizing go-to-market strategies earlier in their project —cycles, and founders increased their visibility. The integration of AI tools into marketing infrastructure accelerated, and attribution and measurement became standard practices from the outset of new projects.

As the Web3 marketing landscape continues to evolve, organizers are already looking ahead to GTM Con 2025-26 in Buenos Aires, Argentina.