Revolutionizing Sports Viewing: Peripheral Labs Brings Fans Into The Heart Of The Action

In a desolate landscape of dwindling sports viewership, particularly among the younger generation, a glimmer of hope emerges. Peripheral Labs, a fledgling Canadian company, seeks to revolutionize the way fans experience — sports. Founded by Kelvin Cui and Mustafa Khan in 2024, the startup leverages self-driving car sensor technology to bring sports enthusiasts into the heart of the action.

Cui and Khan, both seasoned experts in their respective fields, have a passion for sports that fuels their innovative endeavor. Khan, an Arsenal aficionado, and Cui, a —long Vancouver Canucks fan, joined forces to harness the power of 3D reconstruction and volumetric video generation. This cutting-edge technology enables users to view games from multiple angles, immersing them in a truly interactive experience.

The concept of volumetric generation is not novel, but advances in AI models and computer vision have made it ripe for widespread adoption. By applying robotics perception and 3D vision concepts, honed through their work on driverless cars, Cui and Khan aim to make this technology accessible to leagues, teams, and broadcasters.

A key innovation of Peripheral Labs’ system is its ability to reduce the camera requirement from over 100 to as few as 32, significantly decreasing costs and operational overhead.