Tesla’s ‘Full Self-Driving’ System To Shift To Monthly Subscription Model

Tesla is poised to revolutionize its “Full Self-Driving” system by transitioning access to a monthly subscription model. This strategic move was hinted at by Elon Musk during a recent earnings call, where he candidly acknowledged the challenges associated with this overhaul. The decision comes amid intense scrutiny over the marketing and safety of Tesla’s FSD system.

Critics argue that the company has exaggerated the automated-driving capabilities of its vehicles, potentially misleading consumers. In fact, allegations of this nature have led to a 30-day suspension of Tesla’s sales license in California earlier this year. As the electric vehicle market continues to evolve, Tesla is facing increased competition, particularly from China’s BYD Co., which surpassed Tesla in global battery-electric vehicle deliveries last year.

In response, Musk has been doubling down on initiatives such as FSD, robotaxis, and humanoid robots to drive growth. The shift to a monthly subscription model for FSD is expected to be a complex and challenging process, but Tesla is determined to push forward. This development has significant implications for the future of autonomous driving and Tesla’s position in the market.

Information for this article was obtained from Los Angeles Times.