The Intersection Of Entrepreneurial Thinking, Interdisciplinary Innovation, And Collaborative …

Shelli Brunswick, CEO and Founder of SB Global LLC, has identified three interdependent forces that will drive innovation in the future: entrepreneurial thinking, interdisciplinary innovation, and collaborative momentum. As an international keynote speaker on technology for the betterment of humanity, Brunswick has had the opportunity to engage in conversations with thought leaders at global forums, including the Vice Chancellors’ Forum in Rabat, the Science Summit at the United Nations General Assembly in New York, and Space Forum Africa in Lomé. According to Brunswick, entrepreneurial thinking is not limited to scrappy startups and venture-backed founders, but is a mindset that can be applied to drive innovation in various sectors, including government research centers, nonprofit initiatives, and large companies.

This mindset involves anticipating challenges, experimenting rapidly, taking calculated risks, and scaling solutions that deliver real-world impact. The European Space Agency’s (ESA) Business Incubation Centres are a prime example of how entrepreneurial thinking can be embedded into a long-established institution. The centers provide technical support, mentorship, and investor access to help turn early-stage technologies into viable companies, fostering a culture of agility and experimentation within a major public institution.

Similarly, NASA’s Space Technology Mission Directorate has successfully used rapid prototyping and flexible funding to turn ideas into real-world ← →